Being Discovered by the New Luxury Shopper

Being Discovered by the New Luxury Shopper

The luxury consumer journey has been transformed by a developing customer segment. Those aged between 18-34 are now the biggest luxury market — being 44% more likely to buy luxury goods than any other age brac. . .

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Instagram Galleries: Your New Favourite Social Media Tool

Instagram Galleries: Your New Favourite Social Media Tool | HWG

In the last year Instagram has undertook a significant transformation. The popularisation of live video, Snapchat and messaging apps, has driven the social network to change its brand model. In fact, recent innovations from the company have included a Snapchat-like feature (. . .

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Snapchat: The New Face of Luxury?

Snapchat: The New Face of Luxury? | Hello World Blog

Over the past few years the value proposition of Snapchat as an advertising platform has been slowly rising. Initially it gained popularity with mass-market companies, like Taco Bell. However, now haute-culture . . .

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Social Media in 2017: 3 Game Changing Trends

Social Media in 2017: 3 Game Changing Trends | HWG Blog

Social media has established itself as one of the fastest moving media platforms. In 2016 we saw how easy it is for new social channels (like Peach) to rise-and-fall within a matter of moments. In 2017 . . .

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How Chatbots Will Transform Online Shopping

How Chatbots Will Transform Online Shopping

Chatbots have been one of the hottest topics in digital marketing in 2016. This is despite many people still asking the questions, ‘what is a chatbot?’ Chatbot is used to describe how a machine simulates a direct conversation with a human. This would ideally be in a way that feels interac. . .

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What is predictive analytics and how it benefits B2B marketing?

What is predictive analytics and how it benefits B2B marketing?

Given the importance of data in today's marketing world, predictive analytics is becoming a powerful tool for marketers. Learn how predictive analytics can help you make the most of the wealth of data available to you. What is Predictive Analytics? Predictive analytics is able t. . .

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Defining the future of travel marketing

Defining the future of travel marketing | Hello World Group Blog

The modern travel sector sits at a time of unprecedented change and opportunity. The emergence of Online Travel Agencies (OTA’s) and third-party booking engines has thrown the travel arena into a state of flux, as brands scramble to increase direct-bookings and deliver a world-class custome. . .

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Digital disruption done right – mobile devices

Digital disruption done right – mobile devices | Hello World Blog

"If we embrace the status quo as an operating business principle, we are heading on a death march."That’s an underlying principle for Starbucks CEO Howard Schultz, a digital leader who’s using technology both to disrupt his industr. . .

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KYC | Do you think you know your customer?

KYC | Do you think you know your customer? | Hello World Blog

The truth is brands use innovation to gain an edge through consumer insight, Yet few understand what is the correct path to take when driving innovation.Marketeers and brands, continually meet to discuss; customer engagement, reaching new audiences, and building loyalty. Marketing and adve. . .

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Turning data analytics into actionable insights

Turning data analytics into actionable insights | Hello World Blog

What have we been talking about so far in 2015:Turning Real time data into actionable insights for decision makers.It is difficult to avoid the common theme of organisations wanting deeper insight on their customers. However, even more common is the lack of strategic though. . .

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Why iBeacons are about to change the World

Why iBeacons are about to change the World | Hello World Blog

We are creating an incredibly intelligent and sophisticated ecosystem, through connected devices. With iBeacons being the latest technology, it is causing marketers and brands to seriously think about whether this is a space they should move into. The barriers are low, yet the yield could prove d. . .

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What you need to know about iBeacons

What you need to know about iBeacons

You may have recently heard about iBeacons but not sure how it applies to you? It has given rise to the term “proximity marketing”,  and as result caused waves in the innovative tech scene by marrying both on an offline experience thus cha. . .

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Beacons to Near-Field-Communication payments

Beacons to Near-Field-Communication payments | Hello World

With more data capture opportunities than ever before, the world of retail has a surplus of customer information flowing through it. Capturing and re-deploying such information to drive ROI however is a challenge which is puzzling even the world’s most tech of savvy retailers.“. . .

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The impact of social media on the consumer purchase decision

The impact of social media on the consumer purchase decision

From offering exclusive deals, to product information, to customer reviews; the scope for creativity in the social space is as wide as it is fast moving. Now, with social media a mainstay in all our lives, the traditional ‘wide to slim’ purchasing funnel is defunct. Enter the age of a. . .

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Multi-channel marketing to Omni-channel marketing

Multi-channel marketing to Omni-channel marketing | HWG Blog

According to Econsultancy “83% of Retail Brands are to adopt Omni-channel strategy Within 18 months”. Omni-channel refers to the consolidation of a multi-channel marketing approach to form a more synchronised, seamless customer experience from first contact to sale. By breaking down t. . .

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It only takes 140 characters, to tweet all over the world

It only takes 140 characters, to tweet all over the world | HWG

It was a matter of time, Twitter’s penetration of the online US market is low, under 10% of internet users have a Twitter account, the conclusion - Twitter needs more users outside the U.S.Twitter are now venturing into the unchartered territory of China. Whilst the obvious solution . . .

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Land Rover and the future of in-car technologies

Land Rover and the future of in-car technologies | HWG Blog

As Dr. Wolfgang Epple, Director of Research and Technology at Jaguar Land Rover, recently stated “The car of the future will become more capable, cleaner, more connected, more desirable and more intelligent”. These are the five areas that Land Rover team have been working on over the . . .

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Smart home automation - the Nest Egg thermostat

Smart home automation - the Nest Egg thermostat | HWG Blog

Since Google’s purchase of Nest Labs back in January ($3.2bn), the subject of smart home automation has taken somewhat of a back seat in the public eye. Apple’s high profile acquisition of Beats Electronics is now inked in the record books and attention now turns back to the battle fo. . .

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E-Commerce platforms - The success of Alibaba.com

E-Commerce platforms - The success of Alibaba.com | HWG

Andy Williams and Shirley Bassey both said it… “Where do I begin… and …How long does it last”… the 3 verses in between should be replaced with the news of the recent Alibaba IPO.Alibaba has become the latest member to join the IPO-looza sweeping the . . .

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What happens when the price tag meets the hashtag?

What happens when the price tag meets the hashtag? | HWG

Recently Twitter and Amazon announced an innovation which will allow users to add items to their Amazon basket by using the hashtag #AmazonCart (or #AmazonBasket in England). The goal is bi-directional; Amazon hopes to break into the world of social media to increase sales and marketing and Twitt. . .

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