Hilton

THE BRIEF

With 68% of leisure travellers researching destinations online before making a decision, and 1 in 4 booking their trip using a smartphone, no one can ignore how fundamental mobile is to the travel industry.

Hilton Hotels recently collaborated with the Guardian in a bid to position themselves as a luxury and cultured travel partner for people considering both weekend city breaks and longer, resort-based holidays.

Our task was to create an engaging mobile experience, whilst promoting selected Hilton Hotel destinations.

THE SOLUTION

Hello World Group developed the Hilton City Compass campaign helping to inspire travellers through a web app. The campaign was aimed at mobiles users, comprising of a series of top10 guides to 10 city locations, image galleries and competitions.

The compass app allows users to find where a city is, relative to their own position in the World by using a mixture of location services and the phone’s internal compass.

Our team utilised cutting edge technologies to execute the creative vision. As the user rotates their phone, the compass dials animate, the city names spin round and the picturesque photography fades in, enticing users to explore the city content.

THE IMPACT

The Guardian readers were able to explore Hilton Hotel destinations through a unique mobile experience, at the same time increasing the number of Hilton Hotel bookings through this collaboration.